Classification And Types Of Advertising
Advertising And Sales Promotion Classification And Types Of Advertising Pioneering Advertising: This type of advertising is used in the introductory stages in the life cycle of a product. It is…
Objectives and Target Selection
Advertising And Sales Promotion Objectives and Target Selection Objectives in advertising can be understood in many ways. An important part of the objective is the development of a precise, disciplined…
External Factors
Advertising And Sales Promotion External Factors The external factors in the planning framework are environmental, social and legal considerations. To a considerable extent, these exist as constraints on the development…
Objectives of Sales Promotion
Advertising And Sales Promotion Objectives of Sales Promotion The basic objectives of sales promotion are: i) To introduce new products To induce buyers to purchase a new product, free samples…
Short-Term Results
Advertising And Sales Promotion Short-Term Results Sales promotion such as coupons and trade allowances produce quicker, more measurable sales results. However critics of this strategy argue that these immediate benefits…
Types of Sales Promotion
Advertising And Sales Promotion Types of Sales Promotion In using sales promotion, a company must fulfill the objectives of the organization. Sales promotion objectives are derived from broader promotion objectives,…
Sales Promotion Strategies and Practices
Advertising And Sales Promotion Sales Promotion Strategies and Practices The sales promotion strategy is an important element in overall marketing strategy. Sales promotion strategy involves identification of objectives, effective communication…
Push and Pull Strategies
Advertising And Sales Promotion Push and Pull Strategies The push and pull promotional strategies may be used to enhance sales. The push strategy concentrates on middlemen or retailers who push…
Features of Push Strategy
Advertising And Sales Promotion Features of Push Strategy Industrial marketing strategies are mostly the push type strategies relying primarily on personal selling. Also in the sale of medical products and…
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