Communicating CSR, heading 1

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Corporate Social Responsibility

Communicating CSR

Communication is a two way process of exchanging ideas between human beings so that receiver understand it.

In CSR communications, as with most communications, “show” is better than “tell.”

Process of Communication:

  1. Sender
  • Message
  • Medium
  • Receiver
  • Feedback

Types of communications

  • Internal communications
  • Communications to stakeholders
  • Communication to the general public
  • Product-related communications
  • Advertisements or other public statements
  • Submission to government bodies of public enquiries
  • Engagement with the social media

Six Cornerstones for Communicating CSR

There’s no need to stretch the truth.

Be transparent.

  1. Employ third-party verification.
  • Remember employees.
  • Explain your metrics
  • Take the initiative.

CSR and Communicating progress

Most business communication is transactional. It involves a give and take relationship between the sender and the receiver(s) in order to establish a common understanding.

The Importance of Communicating Effectively

  • Getting Jobs You Want
  • Gaining Promotions
  • Providing Leadership
  • Being Productive on the Job
  • Relating Positively to Others
  • Assuring the Success of Your Organization

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