Corporate Social Responsibility
Corporate Social Responsibility (CSR) is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large
CSR is the integration by companies of social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis.
Consumers & investors:
Growing expectation for organisations to behave responsibly
‘Green’ and ‘Ethical’ consumerism.
H&S, EPA, Sustainability, Codes of Practice.
Adoption of ‘Best Practice’, Consumer & Legal Acceptance.
Business advantages of csr
New markets, products and services
Better management and conservation of assets.
Better internal and external relationships
Freedom of operation: reduce government, public, NGO intervention in organisation.
Recruitment, retention and morale of Staff
Investment in ‘ethical brand equity’
Build brand loyalty
Reputation and brand attractiveness
Some of the most common ways in which CSR is demonstrated
Specialist ‘adopted’ projects
Corporate charitable donations
Voluntary schemes for staff
Staff fundraising activities
Changes to organisational operations
Key Issues in CSR
child labour ,forced labour, right to organize,
Safety and health
water & air emissions, climate change
job creation, public revenues. skills and technology