Corporate Social Responsibility, heading 1

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Corporate Social Responsibility

Corporate Social Responsibility

Corporate Social Responsibility (CSR) is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large

CSR is the integration by companies of social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis.

why csr

Consumers & investors:

Growing expectation for organisations to behave responsibly

Consumer awareness:

‘Green’ and ‘Ethical’ consumerism.

Legislation:

H&S, EPA, Sustainability, Codes of Practice.

Globalization:

Adoption of ‘Best Practice’, Consumer & Legal Acceptance.

Business advantages of csr

Business Development

New markets, products and services

Resources Management

Better management and conservation of assets.

Stakeholder Management

Better internal and external relationships

Freedom of operation: reduce government, public, NGO intervention in organisation.

Human Resources

Recruitment, retention and morale of Staff

Risk Management

Investment in ‘ethical brand equity’

‘Greenwash’ effect?

Brand Differentiation

Build brand loyalty

Reputation and brand attractiveness

Some of the most common ways in which CSR is demonstrated

Specialist ‘adopted’ projects

Corporate charitable donations

Voluntary schemes for staff

Staff fundraising activities

Changes to organisational operations

Key Issues in CSR

Labour rights:

child labour ,forced labour, right to organize,

Safety and health
Environmental conditions

water & air emissions, climate change

Human rights

Poverty Alleviation

job creation, public revenues. skills and technology

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