Brand Management versus Product Management
They are not the same. Let us see the difference between them −
Brand Management includes evaluation of sales, pricing for a particular product, supervising ad campaigns.
Product Management includes implementing the marketing techniques to increase the product sale and measure the same. For example, repackaging the product.
Main objective − Maintaining product quality.
Main objective − Increasing product sale.
It includes interaction with manufacturers, sales personnel, advertisers, and copywriters so that manufacturing, sales, and promotion are in synchronization.
It includes interaction with marketing and sales personnel, customer support, etc.