17.SALES AND MARKETING

Knowledge of the principles and methods of promoting, presenting and selling products and services is essential, no matter what your role is in a company. At any given point in time, you might be faced with an opportunity to promote your company and its products or services to people you meet. It could be simply promoting these to a friend or acquaintance, or it could be in a more formal environment where you are pulled in for a meeting or project. Knowledge of at least basic marketing strategy as well as a range of sales techniques and sales control systems may come in handy.