Chapter 9

Chapter 9: Examples of Profitable Ideas

Tip I: “Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure you do things differently from everyone else.” (Sara Blakely, Founder of Spandex)

Tip II: “When you’re following your inner voice, doors tend to eventually open for you, even if they mostly slam at first” (Kelly Cutrone. Author, Fashion publicist and Television Personality)

Tip III: “Once you believe you are infallible, that success will automatically lead to more success, and that you have ‘got it made,’ reality will be sure to give you a rude wake-up call. Believing your own bullsh** is always a perilous activity, but never more fatal than for the owner of a start-up venture.”

Tip IV: “Option A is not available. So let’s kick the sh** out of option B.” (Sheryl Sandberg, COO Facebook Inc.)