Chapter 1: Marketing and Strategy

Tip I: What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy. (Jeff Bezos. Founder, CEO of Amazon Inc, Investor)

Tip II: The best marketing doesn’t feel like marketing. (Tom Fishburne, Marketer and Cartoonist)

Tip III: I always did something I was a little not ready to do. I think that’s how you grow. When there’s that moment of ‘Wow, I’m not really sure I can do this,’ and you push through those moments, that’s when you have a breakthrough. (Marissa Mayer, former CEO of Yahoo)

Tip IV: No matter how great the talent or efforts, some things just take time. You can’t produce a baby in one month by getting nine women pregnant. (Warren Buffet. Investor, Business Magnate)