How to write a powerful business report
When a company needs to make an informed decision, it can create a business reportto guide its leaders. Business reports use facts and research to study data, analyze performance, and provide recommendations on a company’s future.
The basics of a business report
Business reports are always formal, objective, and heavily researched. Every fact must be clear and verifiable, regardless of whether the report focuses on a single situation or examines the overall performance of an entire company.
Because objectivity is crucial in a business report, avoid subjective descriptions that tell the reader how to feel. For instance, if sales were down last quarter, don’t say “Sales were terrible last quarter,” but rather let the sales data speak for itself. There should also be no personal pronouns, such as “I think we should invest more capital.” A business report should remain impersonal and framed from the company’s perspective.
The structure of a business report
Although the size of a report can range from one page to 100, structure is always important because it allows readers to navigate the document easily. While this structure can vary due to report length or company standards, we’ve listed a common, reliable structure below:
- Front matter: List your name, job title, contact information, and the date of submission. You can also create a title for the report.
- Background: State the background of the topic you’ll be addressing, along with the purpose of the report itself.
- Key findings:Provide facts, data, and key findings that are relevant to the purpose stated in the background. Be clear and specific, especially because the entire report depends on the information in this section.
- Conclusion: Summarize and interpret the key findings, identify issues found within the data, and answer questions raised by the purpose.
- Recommendations: Recommend solutionsto any problems mentioned in the conclusion, and summarize how these solutions would work. Although you’re providing your own opinion in this section, avoid using personal pronouns and keep everything framed through the company’s perspective.
- References: List the sources for all the data you’ve cited throughout the report. This allows people to see where you got your information and investigate these same sources.
Some companies may also require an executive summary after the front matter section, which is a complete summary that includes the report’s background, key findings, and recommendations. This section lets people learn the highlights quickly without having to read the entire document. The size of an executive summary can range from a paragraph to multiple pages, depending on the length of the report.
As mentioned in Business Writing Essentials, revision is key to producing an effective document. Review your writing to keep it focused and free of proofreading errors, and ensure your factual information is correct and presented objectively. We also recommend you get feedback from a colleague before submitting your work because they can spot errors you missed or find new opportunities for analysis or discussion.
Once you’ve revised your content, think about the report’s appearance. Consider turning your front matter section into a cover page to add some visual polish. You can also create a table of contents if the report is lengthy. If you’re printing it out, use quality paper and a folder or binder to hold the report together. To diversify the presentation of your data, try using bulleted lists, graphics, and charts.
Example of a business report
To demonstrate the principles of this lesson, we’ve created a brief business report for you to review.
Let’s start by looking at the first page of this two-page report.
The layout of the front matter is simple and effective, while the background sets the stage in a quick, specific manner. The key findings provide the main takeaways that warrant further investigation, along with a chart to add emphasis and visual variety.
Now let’s look at the following page.
The conclusion features a little of the writer’s opinion on the key findings, although the writing is still centered around the company’s perspective. The recommendations are clear and supported by the data, while the references are thorough.
While business reports may seem intimidating, you have the ability to create a thorough, informative document through practice and careful research. Collect the facts and present them in an organized, objective manner, and you’ll help your business make informed decisions.