Chapter 9

Make People think in your way

• Show respect for the others persons opinions. Never tell a man he is wrong.

• The only way to get the best of an argument is to avoid it.

• If you are wrong admit it quickly and emphatically.

• Begin in a friendly way.

• Get the other person saying Yes, yes immediately.

• Let the other person do a great deal of the talking.

• Let the other person feel that the idea is his.

• Try honestly to see things from the other person’s point of view.

• Be sympathetic with the other person’s ideas and desires.

• Appeal to nobler motives.

• Dramatize your ideas.

• Throw down a challenge