Rich people think big. Poor people think small.

We once had a trainer teaching at one of our seminars who went from a net worth of $250,000 to over $600 million in only three years. When asked his secret, he said, “Everything changed the moment I began to think big.” I refer you to the Law of Income, which states, “You will be paid in direct pro- portion to the value you deliver according to the marketplace.”

The key word is value. It’s important to know that four factors determine your value in the marketplace: supply, demand, quality, and quantity. In my experience, the factor that presents the biggest challenge for most people is the quantity. The quantity factor simply means, how much of your value do you actually deliver to the marketplace?
Another way of stating this is, how many people do you actually serve or affect?
In my business, for instance, some trainers prefer teaching small groups of twenty people at a time, others are com- fortable with a hundred participants in the room, others like an audience of five hundred, and still others love audiences of a thousand to five thousand or more. Is there a difference in income among these trainers? You better believe there is!
Consider the network marketing business. Is there a dif- ference in income between someone who has ten people in his or her down-line and someone who has ten thousand people?
I would think so!
Near the beginning of this book, I mentioned that I owned a chain of retail fitness stores. From the moment I even considered going into this business, my intention was to have one hundred successful stores and affect tens of thousands of people. My competitor, on the other hand, who started six months after me, had the intention of owning one successful store. In the end, she earned a decent living. I got rich! How do you want to live your life? How do you want to play the game? Do you want to play in the big leagues or in the little leagues, in the majors or the minors? Are you going to play big or play small? It’s your choice.

Most people choose to play small. Why? First, because of fear. They’re scared to death of failure and they’re even more frightened of success. Second, people play small because they feel small. They feel unworthy. They don’t feel they’re good enough or important enough to make a real difference in people’s lives.

But hear this: Your life is not just about you. It’s also about contributing to others. It’s about living true to your mission and reason for being here on this earth at this time. It’s about adding your piece of the puzzle to the world. Most people are so stuck in their egos that everything revolves around me, me, and more me. But if you want to be rich in the truest sense of the word, it can’t only be about you. It has to include adding value to other people’s lives.

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