Rich people are willing to promote themselves andtheir value. Poor people think negatively aboutselling and promotion.

My company, Peak Potentials Training, offers over a dozen different programs. During the initial seminar, usually the Millionaire Mind Intensive, we briefly mention a few of our other courses, then offer the participants special “at seminar” tuition rates and bonuses. It’s interesting to note the reactions. Most people are thrilled. They appreciate getting to hear what the other courses are about and to receive the special pricing. Some people, however, are not so thrilled. They resent any promotion regardless of how it might benefit them. If this sounds in any way like you, it’s an important characteristic to notice about yourself. Resenting promotion is one of the greatest obstacles to success. People who have issues with selling and promotion are usually broke. It’s obvious. How can you create a large income in your own business or as a representative of one if you aren’t willing to let people know that you, your product, or your service exists? Even as an employee, if you aren’t willing to promote your virtues, someone who is willing will quickly bypass you on the corporate ladder. People have a problem with promotion or sales for several reasons. Chances are you might recognize one or more of the following. First, you may have had a bad experience in the past with people promoting to you inappropriately. Maybe you per- ceived they were doing the “hard” sell on you. Maybe they were bothering you at an inopportune time. Maybe they wouldn’t take no for an answer. In any case, it’s important to recognize that this experience is in the past and that holding on to it may not be serving you today. Second, you may have had a disempowering experience when you tried to sell something to someone and that person totally rejected you. In this instance, your distaste for promotion is merely a projection of your own fear of failure and rejection. Again, realize the past does not necessarily equal the future. Third, your issue might come from past parental pro- gramming. Many of us were told that it’s impolite to “toot your own horn.” Well, that’s great if you make a living as Miss Manners. But in the real world, when it comes to business and money, if you don’t toot your horn, I guarantee nobody will. Rich people are willing to extol their virtues and value to anyone who will listen and hopefully do business with them as well. Finally, some people feel that promotion is beneath them. I call this the high-and-mighty syndrome, otherwise known as the “Aren’t I so special?” attitude. The feeling in this case is that if people want what you have, they should somehow find and come to you. People who have this belief are either broke or soon will be, that’s for sure. They can hope that everyone’s going to scour the land searching for them, but the truth is that the marketplace is crowded with products and services, and even though theirs may be the best, no one will ever know that because they’re too snooty to tell anyone. You’re probably familiar with the saying “Build a better mousetrap and the world will beat a path to your door.” Well, that’s only true if you add five words: “if they know about it.” Rich people are almost always excellent promoters. They can and are willing to promote their products, their services, and their ideas with passion and enthusiasm. What’s more, they’re skilled at packaging their value in a way that’s extremely attractive. If you think there’s something wrong with that, then let’s ban makeup for women, and while we’re at it, we might as well get rid of suits for men. All that is nothing more than “packaging.” Robert Kiyosaki, best-selling author of Rich Dad, Poor Dad (a book I highly recommend), points out that every business, including writing books, depends on selling. He notes that he is recognized as a best-selling author, not a best-writing author. One pays a lot more than the other. Rich people are usually leaders, and all great leaders are great promoters. To be a leader, you must inherently have, followers and supporters, which means that you have to be adept at selling, inspiring, and motivating people to buy into your vision. Even the president of the United States of America has to continuously sell his ideas to the people, to Congress, and even to his own party, to have them imple- mented. And way before all of that takes place, if he doesn’t sell himself in the first place, he’ll never even get elected. In short, any leader who can’t or won’t promote will not be a leader for long, be it in politics, business, sports, or even as a parent. I’m harping on this because leaders earn a heck of a lot more money than, followers!

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