If I had to nail down the number one reason most people do not reach their full financial potential, it would be this: most people are poor “receivers.” They may or may not be good at giving, but they are definitely bad at receiving. And because they are poor at receiving, they don’t! People are challenged by receiving for several reasons. First, many people feel unworthy or undeserving. This syndrome runs rampant in our society. I would guess that over 90 percent of individuals have feelings of not being good enough running through their veins. Where does this low self-esteem come from? The usual— our conditioning. For most of us it comes from hearing twenty nos for every yes, ten “You’re doing it wrong”s for every “You’re doing it right,” and five “You’re stupid”s for every “You’re awesome.” Even if our parents or guardians were incredibly supportive, many of us end up with feelings of not being able to continually measure up to their accolades and expectations. So once again, we’re not good enough. In addition, most of us grew up with the element of pun- ishment in our lives. This unwritten rule simply states that if you do something wrong, you will or should be punished. Some of us were punished by our parents, some by our teachers… and some of us in certain religious circles were threatened with the mother of all punishments, not getting into heaven. Of course, now that we’re adults, all this is over. Right? Wrong! For most people, the conditioning of punishment is so ingrained that, because there’s no one around to punish them, when they make a mistake or just aren’t perfect, they subconsciously punish themselves. When they were young, this punishment might have come in the form of “You were bad, so no candy.” Today, however, it could take the form of “You were bad, so no money.” This explains why some people limit their earnings, and why others will subconsciously sabotage their success. No wonder people have difficulty receiving. One tiny mistake and you’re doomed to carry the burden of misery and poverty for the rest of your life. “A little harsh,” you say? Since when did the mind become logical or compassionate? Again, the conditioned mind is a file folder filled with past programming, made-up meanings, and stories of drama and disaster. “Making sense” is not its strong suit. Here’s something I teach in my seminars that might make you feel better. In the end, it doesn’t matter whether you feel worthy or not, you can be rich either way. Plenty of wealthy people don’t feel overly worthy. In fact, it’s one of the major motivations for people to get rich…to prove themselves and their worth to themselves or to others. The idea that self- worth is necessary for net worth is just that, an idea, but it doesn’t necessarily hold water in the real world. As we said earlier, getting rich to prove yourself may not make you the happiest camper, so you’re better off creating wealth for other reasons. But what’s important here is for you to realize that your feeling of unworthiness won’t prevent you from getting rich; from a strictly financial point of view this could actually be a motivational asset. Having said that, I want you to get what I’m going to share with you, loud and clear. This could easily be one of the most important moments of your life. Are you ready? Here goes. Recognize that whether you are worthy or not is all a made- up “story.” Again, nothing has meaning except for the meaning we give it. I don’t know about you, but I’ve never heard of anybody who went through the “stamping” lineup at birth. Can you imagine God stamping each person’s forehead as he or she came through? “Worthy…unworthy… worthy, worthy…unworthy. Yuck…definitely unworthy.” Sorry, I don’t think it works that way. There’s no one who comes around and stamps you “worthy” or “unworthy.” You do that. You make it up. You decide it. You and you alone determine if you’re going to be worthy. It’s simply your perspective. If you say you’re, worthy, you are. If you say you’re not worthy, you’re not. Either way you will live into your story. This is so critical, I’m going to repeat that again: you will live into your story. It’s that, simple.