Communicating CSR

Communication is a two way process of exchanging ideas between human beings so that receiver understand it.

In CSR communications, as with most communications, “show” is better than “tell.”

Process of Communication:

1. Sender

• Message

• Medium

• Receiver

• Feedback

Types of communications

• Internal communications

• Communications to stakeholders

• Communication to the general public

• Product-related communications

• Advertisements or other public statements

• Submission to government bodies of public enquiries

• Engagement with the social media

Six Cornerstones for Communicating CSR

There’s no need to stretch the truth.

Be transparent.

1. Employ third-party verification.

• Remember employees.

• Explain your metrics

• Take the initiative.

CSR and Communicating progress

Most business communication is transactional. It involves a give and take relationship between the sender and the receiver(s) in order to establish a common understanding.

The Importance of Communicating Effectively

• Getting Jobs You Want

• Gaining Promotions

• Providing Leadership

• Being Productive on the Job

• Relating Positively to Others

• Assuring the Success of Your Organization