Keeping an Eye on Expenses and Goals
A balanced record of plans and policies in relation with operational moves are used to evaluate the business’s overall performance. Starting from the executive level, the basic starting point is stakeholder interest, needs and expectations (i.e., financiers, customers, owners, etc.)
The following image is an example of a strategy map applicable to a public-sector organization. It shows how various goals are linked with one another and provides the trajectories to achieve these goals.